About Your After School
When the school day ends, enrichment begins. Your After School partners with schools and families across Connecticut and New York to deliver safe, joyful after-school programs where kids explore their interests, discover new passions, and grow into confident, capable young people. As we grow, we're ready to invest in marketing as a true driver of that mission — and we're looking for the person to build it.
About the Role
This is a build-it-and-own-it role for a strategic marketer who wants the whole canvas. As our Marketing Manager, you won't be executing someone else's plan — you'll be creating it. You'll define Your After School's marketing strategy from the ground up and own every channel that carries our brand to families and schools: positioning and messaging, brand identity, social media, blog and website content, email and newsletters, SEO, events, and reputation.
You'll be our first dedicated marketing leader and, for now, a team of one — which means real ownership, real autonomy, and a direct line to the Founder. It's a role for someone who can set the strategy and roll up their sleeves to make it happen, using modern tools (including Canva and AI-assisted content) to move quickly without a big team behind them. If you've wanted the chance to shape a brand end to end and see your fingerprints on everything, this is it.
What You'll Do
Set the Strategy
Build and own Your After School's overall marketing strategy — goals, audiences, positioning, messaging, and the annual marketing plan — in partnership with the Founder
Define and steward the brand: voice, visual identity, and guidelines, so families and schools experience one consistent brand everywhere they encounter us
Own the marketing calendar and budget, prioritizing the channels and campaigns that drive enrollment and strengthen school partnerships
Translate company goals — enrollment growth, new school partnerships, seasonal registration — into concrete marketing initiatives
Own the Content & Brand
Direct all creative and content across the brand — flyers, school-facing materials, social graphics, website, and email — produced in-house (Canva, AI-assisted design) or coordinated with contractors as needed
Write and manage the blog: program stories, SEO-supporting posts, and helpful content families want to share
Own the website's marketing content — keep it current, on-brand, and optimized to turn visiting families into enrolled ones
Capture and curate program photos and video that bring our afternoons to life
Run Social & Community
Plan, create, and schedule content across Instagram, Facebook, and other channels, growing engagement with parents, schools, and community partners
Manage day-to-day community — monitor and respond to comments and messages in our voice
Build and manage our online reputation — encourage and showcase family reviews and testimonials
Drive Growth & Enrollment
Own enrollment and registration campaigns end to end — email, social, web, and events working together toward seasonal enrollment goals
Improve search visibility through on-page SEO, keyword research, local SEO (Google Business Profile), and content
Own the parent newsletter and email marketing — strategy, writing, design, sending, and list growth
Lead Events & School-Facing Marketing
Own marketing for enrollment events, open houses, school fairs, and registration pushes — promotion, signage, materials, and on-site presence to capture content
Partner with schools on co-branded and school-facing marketing that supports enrollment and strengthens partnerships
Measure & Report
Track performance across every channel (social, email, web, events) and report to leadership on what's working, what isn't, and what you'd do next
Define the marketing metrics that matter and use them to guide where you spend time and budget
Partner Across the Company
Work with the Account Manager and Customer Service team on enrollment pushes and school-facing campaigns
Partner with Business Development on new-school growth, events, and outreach
Coordinate with People & Talent on recruiting-related marketing (instructor and staff hiring) as needed
What Success Looks Like
In the first 90 days: you understand our programs, families, and schools; you've audited our current brand and channels; and you've delivered a marketing strategy and plan the Founder is excited about.
Within six months: the brand is consistent everywhere, a steady content and social rhythm is running, and at least one enrollment campaign has shipped end to end with results you can point to.
Within a year: marketing is a real, measurable driver of enrollment and school partnerships — and Your After School has a brand that families recognize and trust.
What You'll Bring
4+ years in marketing, with real ownership of strategy — not just execution (the range of what you've run matters more than your title)
A track record of building or meaningfully shaping a brand across multiple channels — social, content, email, events, and web
Strong strategic instincts paired with a hands-on, self-directed way of working — you can set the plan and produce the work
Excellent writing and a sharp visual sense — comfortable turning a program photo into a scroll-stopping post and a blank page into a campaign
Hands-on skill with Canva and comfort using AI tools to work faster (Bloom AI, ChatGPT/Claude, and similar)
Working knowledge of SEO, social platforms, and email marketing (Mailchimp, Constant Contact, or similar)
Highly organized and reliable — you can run a content calendar, an event, and a campaign in the same week without dropping a thread
Genuine enthusiasm for kids, education, and community
Nice to Have
Experience marketing to parents and families, or in education, camps, or youth programs
Basic photo/video editing
Experience as a first or sole marketer building a function from scratch
Details
Schedule: Full-time, with availability during core business hours and flexibility for occasional evening or weekend events.
Location: Hybrid — based in Madison, CT, with remote flexibility and occasional travel to school sites and events.
Compensation: $28–$32/hour, depending on experience. This is an hourly, non-exempt position.
Benefits: Paid sick leave in accordance with Connecticut law and flexible scheduling.
How to Apply
To apply, email your resume, a short note about why this role interests you, and a link to your portfolio or a few examples of marketing work you've owned to recruiting@yourafterschool.com.
Your After School is an Equal Opportunity Employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, veteran status, marital status, pregnancy, or any other characteristic protected by federal, Connecticut, or New York law. Employment is at-will. Employment is contingent on verification of eligibility to work in the United States.